FORCED COLLABORATION
30works30days-SUBMISSIONS
FAIRYS & MONSTERS
TRITTICO
DREAM ABSTRACTION
MICROSCAPE
PANE E OLIO
ENTWINED
EXHIBITIONS
PHOTOGRAPHY
DRAWINGS
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CV
CONTACT
Day 29
"Day 29' (2020)
Ignoring today's brief: ‘Make a commitment'
Materials: Screenshot of notes document
VALERIA MEDICI
VALERIA MEDICI
VALERIA MEDICI
VALERIA MEDICI
VALERIA MEDICI
VALERIA MEDICI
"once UPON A SPLIFF"
tv promo 2016
Produced by: Moonlight Zoo
role covered: Production Designer
THIS IS A COMEDY - ONE OF THE MOST ENJOYABLE AND EXCITING PROJECTS I'VE BEEN PART OF.
TO DESIGN THE LOCATIONS I STARTED BY READING THE SCRIPT. CAPTURED BY THE STORY, A THOUSAND QUESTIONS STARTED TO POP UP IN MY MIND FOR THE PRODUCER/DIRECTOR.
DURING THE PRODUCTION MEETING WITH THE HODS, I UNDERSTOOD THE VISION OF THE DIRECTOR AND I ALSO EXPLAINED MY IDEA FOR THE DESIGN.
THE DIRECTIONS WERE CLEAR: ALL THE LOCATIONS HAD TO BE COLOURFUL, FUN AND QUIRKY.
AFTER THE LOCATION SCOUTING I FOLLOWED MY CREATIVE INSIGHT. I STARTED DRAWING, THINKING ABOUT THE COLOUR SCHEME TO USE, THE DRESSING TO CHOOSE AND THE PROPS TO MAKE AND FIND. I WAS SUPPORTED BY THE GRAPHIC DESIGNER.
WE CHOSE FURNISHED LOCATIONS WHICH I CHANGED AS MUCH AS REQUIRED, RESPECTING THE RESTRICTIONS OF THE LOCATIONS.
DESPITE A VERY SHORT LEAD-UP TIME AND LIMITED BUDGET, THE ART DEPARTMENT RAN LIKE CLOCKWORK, AND TONY, THE PRODUCERS AND THE DIRECTOR WERE EXTREMELY HAPPY WITH THE END RESULT.